Social Media Manager

  Job Summary:   The Social Media Manager is responsible for the development, execution and measurement of engaging content on all Newell Brands Technical Apparel (NBTA) brands social media programs. The Social Media Manager serves brand enthusiasts by using business savvy and skills to develop creative compelling digital content while engaging in an authentic way through relevant/appropriate social mediachannels and is responsible for planning, generating, posting, engaging and measuring content for NBTA social mediachannels, including Blog, Facebook, Instagram, short-form video, and emerging social mediachannels. The Social Media Manager must work withinternal and external stakeholders to create, optimize, and publish brand story and seasonal initiative related content that serves the dual purpose of driving engagement and insistence for the brands. Essential Functions:   Develops effective and engaging content across multiple social channels, in a variety of formats from written to visual to video and more. Manages social media communities by scheduling and responding to daily posts across Facebook, Twitter, and Instagram etc., maintaining the appropriate brand voice and growing following and engagement in all platforms. Responds to customer service issues and questions, develops and manages social contests, curates user generated content, surfaces blogger/athlete and influencer mentions and shares across social media. Contributes and manages the social and digital content calendar by partnering closely with the email/e-commerce and marketing teams to align social and digital content to marketing initiatives, assigning, editing and posting contributor blog content and scheduling across social platforms. Maintains and executes Blog support duties such as publishing, basic copy-editing and fact-checking and securing approvals to ensure posts adhere to strict accuracy and timing requirements. Maintains deep relationships with internal and external stakeholders in order to negotiate exclusive and/or compelling content for NBTA brands, or opportunities for channels like Twitter, Instagram, Facebook, YouTube, etc. Participates in original video creation, including hosting, writing, producing, and more. Reports social and digital content analytics by reporting growth and engagement and highlighting metrics on a weekly basis. Supports NBTA brands influencer programs by incorporating content into social media/blog to drive seasonal initiatives. Supports digital content initiatives as needed in video, digital media buys, partnerships and emerging social platforms. Stays abreast of key industry trends, competitive insights and emerging social media/marketing/e-commerce technologies and benchmark and research competitor and industry leaders in social media. Constantly explores and evaluates new social platforms, tools, services and vendors and provides recommendations. Establishes and executes strategic social strategies and campaigns for new product launches, store openings and brand partnerships. Collaborates with the Athlete/Events coordinator on branding/influencer events. Collaborates with the Senior Manager, Communications & Engagement to orchestrate seasonal gifting programs and press previews in order to secure online influencer attendance and coverage. Required Qualifications:   A Bachelor's degree in Marketing, Communications, Journalism or related field. A minimum of 3 years of experience in the digital space and a solid understanding of and actively engaged in using social media platforms (i.e. Instagram, Pinterest, Facebook, Twitter, YouTube etc.). Experience in traditional media outlet or agency environment is useful, as position will need ability to deliver regular content under deadline pressure. Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc. Knowledge of Windows Office programs, basic graphics program and email. Fluency in web analytics tools (Adobe Omniture, Google Analytics), social media marketing applications (HootSuite, Curalate, Tweetdeck, etc.) and leading social media monitoring platforms (Radian6, HEARTBEAT, simply measured, etc.). Basic level Adobe Photoshop editing skills, video editing / gif creation, and HTML coding capability. Desire to continually learn the latest platforms, technology tools and marketing solutions. Excellent communication skills (written and verbal); outstanding command of the English language. Project management skills to manage editorial schedules and deadlines. A proven ability to work well under pressure and can meet tight deadlines with a strong sense of accountability. A willingness to embrace change and to adapt strategies on the fly. Experience creating a resource or library of content organized indicating SEO and version control. Practical knowledge of other functions including sourcing, design, marketing, wholesale sales, merchandising, inventory planning and distribution. Able to travel about 10% of the year, including international travel. Preferred Qualifications: Knowledge of and passion for outdoor activities and a love of travel; knowledge of wider pop culture and entertainment landscape is appreciated. Experience in Apparel or Consumer Packaged Goods (CPG) environment.
Salary Range: NA
Minimum Qualification
Less than 5 years

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